Exploring The Bases Of Segmentation And Segment Consumer...

a. Define the bases of segmentation used to segment consumer and/or organizational markets (the rows in your grid) †¢ Our group decided to split out consumers into three different categories of reasons why consumers buy clothing: For fashion, outdoor capabilities, and affordability. o Fashion: This market segment is the consumers that specifically buy clothes that will be considered by society as fashionable. These types of consumers are extremely impacted by the current socially acceptable fashion trends. Adidas has recently been developing as a fashion icon and have been creating clothing, like their fallen future quilted jacket, that consumers will be willing to pay more for. In many colleges across the USA, Patagonia has been seen as very desirable by many students. Following this trend, it is seen as fashionable. o Outdoor: This market segment contains consumers that are looking for quality jackets and sweatshirts that will be beneficial for their outdoor activities. These consumers will be looking for certain qualities in their clothing such as wind resistance, durability, and waterpro of capabilities. Patagonia products are known for their exceptional outdoor qualities. Trespass is company that produces outdoor products, such as jackets and fleeces. o Affordability: This segmentation contains consumers that are looking to find outdoor wear at a more affordable or lower cost. Trespass is an example of a product that consumers in this segment will purchase. This productShow MoreRelatedBusiness Structure of Mcdonalds Corporation2457 Words   |  10 PagesBen Surato Business Project Part Four – McDonald’s Corporation Baker College The organizational structure of a business is a unique relationship formed when functional areas, defined by purpose and specific roles, are associated. Proficient organizations are capable of success because of fluent operations between stable functional areas. 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